Editorial Goes Digital… Finally

Ocean Drive Puerto Rico is a part of the forefront of a digital revolution in fashion editorial. The visual component has always been paramount in fashion, for obvious reasons, and now there are even more tools at our disposal to relay the intention, or “creation story” as I so often like to refer to it, of the fashion layout or advertising campaign (i.e Calvin Klein’s new QR code billboard that when scanned using your iPhone leads to a very risqué and per usual for CK, a controversial digital campaign). Motivation is key to understanding the “whyfores” with anything in life. If you understand the intention, or the motive, then it will surely enable you to better understand the intended meaning and as a result, enhance the depth of the story. I feel extremely fortunate as an art director in the digital age, as I can now channel Luc Besson or Andy Warhol, or whatever great director of art and legend I choose, as inspiration to sketch a story that will be accessed on multiple media platforms: the still image serving as a snapshot in time, the recording of performance art, and the barcode or QR code for the mini movie serving as the vehicle to tell the creation story to the viewer. The brpr Group was recently tapped by Ocean Drive Magazine Puerto Rico, along with fashion photographer Ivan Nava, to create a digital editorial for their October Issue. Without revealing too much, yes you will have to wait until October to get the full scope of what we were able to accomplish, the story is of a young woman that has been totally liberated by her new found freedom from an affliction that once so brutishly weighted her in life. The source of her prior imprisonment is left to the imagination and never truly revealed in the story itself, or any of the images— I suppose that vacancy of resolution is what makes it art, the lack of the presence of the obvious and the opportunity for relative perception. Now as an art director, photographer, stylist, makeup artist, prop stylist, whatever your trade in contribution to fashion story-telling, the digital age has just expanded your sphere of influence to include sound and movement, and I think most importantly, a real understanding of the inspiration that was shared as a collective to create the editorial to begin with….now that’s progress……

  • 10.20.10